Taking The World Of Marketing By Storm EDDM Printing ServicesPosted on: September 11, 2012, by : admin
Taking The World Of Marketing By Storm: EDDM Printing Services
EDDM printing services have become a popular tool for businesses that need a quick start. EDDM stands for “Every Door Direct Mail” and is one of the fastest growing marketing tools in the world today. An Every Door Direct Mail printing company is engaged in the creation of marketing tools such as postcards, brochures and newsprints after which they send these tools to the United States Postal Service or any local mail carrying service provider that sends it to different established courier routes across the country. This means that businesses looking to use this service don’t have to prepare a mailing list of targeted addresses. They simply have to choose a printing service company, create a product and send it to the United States Postal Service (USPS) who takes care of the rest.
There are many marketing tools available in the market today, but the reason as to why this type of marketing medium is so effective is in its ability to directly address a consumer. Research has shown that over 79% of households read or scan their mail daily. For marketers, this is a positive sign because it means that when people get mail, they read it and that ability to be recognized immediately is very valuable to a business. Another staggering statistic is that nearly 76% of consumers are more likely to buy a product that they learned about through mail than any other marketing medium. And another statistic that stands out with mail is that it still has the ability to connect with the youth of today despite the availability of other communication mediums. The 76% that represents consumers who were influenced by mail to purchase a product is largely composed of 18-24 year olds.
This is not the only advantage of Every Door Direct Mail. The main reason for its popularity can be found in its ability to generate a higher return on investment. Based on a study that was conducted with businesses that used this type of service, it showed that they were able to attain an ROI of $12.57 for every dollar spent on direct mail. Also, if a business decides to use this service, they are able to reduce the amount of their marketing expenditures. For a business that wants to make use of radio as a marketing medium, they would need to shell out $3000 for just 60 seconds of airtime. The ad will only be played twice a day for a month so it’s not exactly cost effective. With direct mail printing, it reduces those costs immensely.
Direct mail provides clients with a cheap, yet very high quality product that they can use as a marketing tool. They create the product based on the client’s specifications such as its design, paper and form. They then mail the product to the client’s recipients. The cost for the mailing of the product is only 14.5 cents each, which means that if a company makes an order for 500 postcards or brochures, they would only have to spend $72 for it to be delivered. This resolves the product quality and cost effectiveness issue that regular marketing tools face.
Another attractive quality of this type of business is the EDDM printing services. Businesses don’t have to look far and wide in order to find a printing company. They can simply go online, use a search engine and register with any online printing service providers. For businesses looking to make full use of EDDM, it is best to stick to one printing company that can best address their marketing needs and wants.
One advantage of having one printing service provider is that a client can avail of the different discounts and promos that the service will provide. Most printing service providers give their clients discounts when they make a large order. Printing companies also provide their clients with an immediate accounting statement of their order so it reduces the amount of stress that a client would have to deal with in terms of figuring out the overall expenses for the service.
Once a business has chosen a printing service, it can then proceed to choosing a marketing tool. It can choose from many options such as catalogues, postcards, brochures and newsprints to be used as their primary marketing tool. Most printing services provide their clients with a sample product so as to give their clients an idea of what their final output would look like. The printing service also provides their clients with a wide array of templates, designs and features that they can choose from to integrate into their marketing product.
The client can also consult with the printer to create their own unique version of the final product that will be sent to the different carrier routes. They can decide on the paper to be used, the colors and designs as well as the information that will be placed on the material. This is a very important step to take note off because choosing a design, color and slogan will be the image and message that will be imprinted in the minds of the consumers. Another important thing to take note off in this process is that local post offices impose rules regarding the quality and size of the materials that can be sent through the mail so establishing clear and effective communication with the printer is very important.
There is no reason why USPS EDDM cannot compete in the world of marketing today. Despite the presence of popular marketing tools such as email and radio, this type of service stands out and sets itself apart from every other marketing medium. This is because it is able to address problems such as cost effectiveness and product quality. Most marketing mediums are expensive and low quality. One example of this is the use of newspaper advertising. Newspapers are one of the most common marketing tools out there in the market today. It is able to address a large audience and clients have the ability to choose any newspaper in the country so that they can reach a larger target of people. The problem with newspapers is that they are expensive and forgettable. Newspaper ads are not cheap and they usually last for about a week before a business has to call the newspaper and create another ad. The ads are also low quality since most news ads are printed in black and white ink and on newsprint paper which easily tears. This presents a problem of exposure and that ability to be recognized is a factor that probably every business in the world holds in high regard.
Now, Every Door Direct Mail has established a system that fixes that problem and it is that system that has made it one of the more popular marketing tools. The way the system works is based on its three main components, namely, the client, the printer and the postal service. Clients don’t have to look far to find a printing service. They can simply go online and register with any printing service. And because of the fact that these services are available online, it reduces the amount of time that businessmen would waste on marketing efforts. Instead of having to go around town and look for a printing service that is both affordable and effective, they can just go online and find one in the shortest amount of time. This gives them more time to focus on other items such as business operations and generation of profits. This is one of the more popular factors as to why this type of marketing service has gained a huge following over the past few years.
After they you with the printing service company, you can then create the desired product and the printing service provider will then send it to the USPS. The USPS will then send that product to its different carrier routes. This helps get the word out more quickly and that ability is seen by most businesses as a key component to success.
Another factor is its ability to address the problem of exposure and this is where it makes its most significant mark. This service provides its clients with the type of 1 on 1 marketing that other mediums cannot provide. The service drops off its client’s brochure or postcard to any carrier route that a client specifies. And based on market research, that mail will either be read or stored away for future purposes. This type of exposure and 1 on1 marketing is very hard to get and for a service that is able to provide its clients with a large amount of it, it certainly deserves to be recognized as a top notch marketing tool.
Research has also shown that Every Door Direct Mail helps improve a brands name and customer base so it is very beneficial, especially to small businesses and firms that are just starting out. They can mail almost anything to consumers that will help them build their brand name such as coupons, discount dates, calendars, events and store maps.