Typography and Brochures

Posted on: August 26, 2012, by :

Brochures that have a small amount of text will most likely do well from using a sans serif typeface. It makes it more comfortable to read and the small amount of text means that the chances of misidentifying a word are small.
It is interesting to note that a study has found that sans serif typefaces are a bit easier to read on electronic displays. This however, has nothing to do with how the person perceives letters; rather, it is a result of terrible screen resolution for travel brochures samples.