The third thing that a company has to consider about brochure printing is to utilize enough texts in the brochure to disseminate the brochure business message. The wording in the brochure should be simple and direct to the point. But this does not mean that the brochure should be blunt. The design team has to make sure that the words are written in a creative and exciting approach. The use of headlines and captivating phrases will also be helpful to keep customers interested..