Take for example a bookstore: Have you ever seen a book store providing out catalogues record all the headings they carry? It would be risky for a book store to do this because: One, they bring too many titles; two, some headings may run out easily; and three, new headings come in every so often. Brochures like these would be useless as the record would always be obsolete. For organizations like these, the half fold to 8.5×5.5 sales pamphlet is the best choice.
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